Uf fonts

Typography

  • The UF Health primary typeface is Palatino Regular, a serifed font used for “UF Health” in our logos for maximum readability and to be consistent with the University of Florida’s typography standards.
  • Myriad Pro is a sans serif font that complements Palatino.
  • Minion Pro is a third typeface that may be used.

NOTE: Most MS Office corporate deployments do not contain Minion or Myriad. Calibri or Palatino can work well in corporate documents, but in official advertising or marketing collateral, we will default to the fonts below.

About font usage:

  • Variations in font styles are allowed (italics, light, bold, for example), as long as they are our corporate fonts.
  • Bokka is permissible in pieces where pediatrics or the Children’s Hospital is the focus.
  • Only approved fonts that are within our corporate font family may be used.
  • The accessory font (Journal) may only be used in headlines in conjunction with one of our corporate fonts. It may only be used in short phrases of one to three words on invitations and advertisements.

palatinomyriad

minionjournal

This font may be used for pediatric and UF Health Shands Children’s Hospital pieces:

bokka

 

Sours: https://creativeservices.ufhealth.org/identity-standards/typography/

In keeping with the collaborative nature of UF, our brand uses two typefaces, Gentona and Quadon, that work well together and deliver our messages effectively.

GENTONA

As the primary typeface, Gentona is often used in headlines or emphasized in the first line of body copy, but can also be used throughout. It is a modern, clean, sans serif with slightly offset angles that add a touch of humanity. And its varying weights, from thin to thick, solid to outlined, provide dynamic variations to grab the attention of different audiences.

QUADON

The sleek serif Quadon balances the primary typeface quite well and should be used in tandem with Gentona where possible. While its main use is in body copy, Quadon can also be part of a headline or a subhead. Again, it’s most effective when combined with Gentona.

What about Palatino?

The new look and feel to UF branding doesn’t mean that Palatino is no longer permissible. It will always be used to some extent, and in the hands of a skilled designer can be paired with Gentona and Quadon when used in places like body copy. So there’s no prohibition on Palatino — but its presence across campus communications has already began to lessen somewhat, and will likely continue. Other typefaces appropriate for body copy, when chosen carefully to work harmoniously with the branding typefaces, are a great way to help units differentiate their publications and set them apart.

Font Licenses from University Communications

University Communications has purchased a limited quantity of font licenses for both the Gentona and Quadon families. Gator communicators, including graphic designers, marketing professionals, and administrators creating materials in print or online are eligible for free font licenses while they last. Other units and faculty/staff who do not qualify, or need extra licenses, are responsible for purchasing them individually. Contact University Communications for free branding font licenses by completing the application below.

Additional Typographic Guidelines

For more information on using type effectively in your University of Florida communications, please reference the Brand Guidelines PDF.

Download the Brand Guidelines

Sours: https://identity.ufl.edu/typography/
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Fonts & Typography

Gentona

Go Greater campaign elements are created to complement the existing UF brand typography, Gentona. As the primary typeface, Gentona is often used in headlines or emphasized in the first line of body copy, but can also be used throughout. It is a modern, clean, sans serif.

To request a Gentona font license visit identity.ufl.edu.

Alegreya

In keeping with the collaborative nature of UF, our campaign introduces a new typeface to complement the UF brand typography (Gentona and Quadon). The serif typeface, Alegreya, set primarily in italic, adds a layer of sophistication and complements the emotional narrative that shines throughout the Go Greater campaign. This font should only be used in campaign materials.

Alegreya is an open source font available for free at fontsquirrel.com/fonts/Alegreya.

In addition to creating tone, typefaces can be used together to create emphasis and a visual hierarchy that assists the reader with navigating your text. This can be achieved using fonts, weights, color and point size.

The combination of serif and sans serif fonts is a classic pairing, and Gentona and Alegreya are eminently compatible. Using one for headers and the other for body copy is a reliable way to create visual interest without complicating things.

Typography adds tone to our text, and it can add impact and personality to a layout when used as a big and bold graphic element.

In addition to their utility, Gentona, Quadon and Alegreya were chosen as our university fonts for their beautiful lines, curves, and angles. Use them to their full advantage. Take them beyond the usual parameters. Try them large. Abstract. See what happens.

Sours: https://www.uff.ufl.edu/toolkit/branding-style/fonts/

Elements of the UF Health Logo

A logo has many jobs to do and many audiences to reach, but one thing is universal: It can’t work if it’s not applied consistently. The UF Health logo, in the variety of settings in which it represents us, should always appear in one of the approved formats shown in this guide. Figure 1 shows the primary UF Health logo mark, chosen for its connections to the historical imagery of the University of Florida and the academic health center. The logo mark has three main components, which must remain consistent in scale and proportion: the logotype, the descriptor and the bridge.

The logotype is set in Palatino Regular. The descriptor is set in Myriad Pro Bold. Never type out or attempt to set up a UF Health logo. All logos should be set up and developed by UF Health Communications as per our guidelines and standards.

The bridge between the upper tips of the U and the H represents the important connection between our academic, research and clinical practices, which is at the heart of our distinction and appeal to patients. It also speaks to the goal of offering care to our core communities in Florida, centered under the bridge, while expanding our reach to a larger national audience.

 

Fig. 1: The primary UF Health logo mark

TheIdentity-PrimaryLogo-Large

 

 

As the distinguishing portion of our logo mark beyond the logotype and descriptor, the bridge carries a lot of meaning for such a small arc of color. Part of that meaning is pretty obvious – it serves as a bridge connecting the University and Health parts of our name. But that connection runs deep and is of critical importance. Our affiliation with the University of Florida is a big part of what makes us different and what makes us a natural choice for patients in all kinds of health situations.

The mutual relationship that is depicted in the mark is important, too: It’s not just that the university’s research informs our clinical efforts; it’s that each informs the other, continually, forming a stronger offering on both sides. The fact that it really goes both ways is why the bridge is not directional, and why it wouldn’t work if flipped upside down.

Are patients going to sit down and think about all this when they see the logo? Not likely. But since this is the iconic mark of our organization, a great deal of thought has gone into its creation, and we wanted to share that thinking with the people who will be helping support and grow the brand moving forward.

The bridge should not be rotated, warped, twisted, skewed or stretched either – much like the logo. Keep it consistent with its original proportions and orientation.

 

Fig.2: The bridge used as a background element, whole and cut off.

 

theBridge-rev02

 

 

Logo sizes and treatments

The following guidelines explain how to apply the logo in various circumstances.

In most cases, it appears with the logotype, descriptor and bridge. When applying it in cases where it will be reproduced really small (embroidery, product branding, etc.), the descriptor can be dropped, since it would be illegible anyway. Bear in mind that the logo can’t shrink smaller than 1 inch, even without the descriptor.

In all cases, give the logo its space. The distance between it and any other object, photo or copy should equal the width of the “F” proportionately and on all sides, not including background elements.


 Fig. 3: Primary

Logo_Specs-fig3


Fig. 4: Logo with optimal spacing from F character

Logo_Specs-fig4


Fig. 5: Minimum logo size of an inch wide

Minimum-LogoSize

 Font sizes for using an entity with the UF Health logo:

  • If the entity (2nd line; the line beneath UF Health) is 13 characters or less (including spaces), use a size 15 font to enhance legibility.
  • If the entity (2nd line; the line beneath UF Health) is 14 characters or more (including spaces), use a size 11 font.
Sours: https://creativeservices.ufhealth.org/identity-standards/identity/

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